Dell and Snowflake Show the Importance of Partner Ecosystems

Dell Technologies Inc. recently announced that it will partner with Snowflake Inc., a cloud-based data storage and analytics service called “Data Warehouse as a Service”, to work together to connect the Dell’s storage portfolio at Snowflake Data Cloud. This collaboration will be a first of its kind, providing Dell customers with greater flexibility to manage data in multi-cloud environments.

This focus on building quality partnerships will continue to drive Dell forward, according to Cheryl Cook (pictured), senior vice president of global channel at Dell.

“I actually think the time for the partner community and the partner ecosystem as a whole has never been brighter,” Cook said. “[Because of] the inherent complexity that our customers try to navigate through multicloud and multiple business models, consumption models… our partners help navigate those complexities.

Cook spoke with industry analysts John Furrier and Dave Vellante at the Dell Technologies World Event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. They discussed the partnership with Snowflake, as well as the overall philosophy around a partner ecosystem that Dell is emphasizing.. (*Disclosure below.)

How Dell uses partnerships to empower customers

Dell is excited about the Snowflake partnership because it’s a great example of what a true partner ecosystem can be, according to Cook. Many customers have data sovereignty and security policies for Dell on-premises storage, but a partnership with Snowflake allows them to move data off-site to the cloud.

“But just as important to their customers, it now gives them the ability to move their Snowflake IP and analytics platform on-premises to where the Dell storage is,” Cook said.

The trends that seem clear are that everyone is overwhelmed by the complexity of digital transformation and that there is no one-size-fits-all solution, according to Cook. It is necessary for customers to be in charge now and figure out exactly what will work for each individual case.

“It’s actually their choice, and what we’re trying to do with a lot of these partnerships and announcements is really enable and empower our partners to meet their needs and provide the good solution for what they have, where they need to spend it,” explained Cook.

Dell’s partners in general are uniquely positioned to advise and counsel their customers, Cook added. During the COVID-19 pandemic, Dell’s partner ecosystem has focused on customer needs to meet businesses right where they are to meet accelerated digital needs. It only leads to greater business success for Dell in the long run, and the numbers show it, Cook. underline

“Who would have thought that over the past two years, Dell would have achieved record performance?” she stated. “So when…we closed our fiscal year, we use adjectives like historic, epic, record. And the performance of the partners in these results is simply phenomenal. »

Here’s the full video interview, which is part of SiliconANGLE and theCUBE’s coverage of the Dell Technologies World event:

(*Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content from theCUBE or SiliconANGLE. .)

Photo: SiliconANGLE

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