Transformed healthcare ecosystems | Deloitte Insights

But health financing database Rock Health noted that changes in business models, increased emphasis on direct-to-consumer and even business-to-consumer-to-business, and infrastructure and pools of talents, can have the biggest impact on the sector. moving forward.5 Venture capitalists, private equity, healthcare organizations and other investors have already started investing in startups that are called platforms. For example, veda, an AI-powered data processing platform that uses intelligent automation to streamline healthcare administrative tasks, raised $45 million in Series B funding led by Oak. HC/FT.6 Digital health company b.well has raised US$32 million in its Series B funding round to drive its next phase of development, led by HLM Venture Partners.7 b.well brings together patient data from providers, insurers, pharmacies and the patient’s own apps and devices, and enables consumers to navigate their own care journey. Disease-specific platforms are also attracting interest; Khosla Ventures has invested in both Alzheimer’s disease (Series C funding from Neurotrack) and cell therapy (Cellino seed investment and Series A funding). IVF (TMRW Life Sciences round, led by Transformation Capital) and autoimmune diseases (Drugviu seed funding from Avestria Ventures, Cleveland Avenue and ImpactAssets, among others) are other areas of focus.8 Transcarent, which was valued at $1.62 billion in January 2022, making it the latest digital health unicorn,9 is a “consumer-driven, comprehensive healthcare and care platform for employees of self-insured employers and their families.”ten Investors see potential in this space as platforms such as Transcarent can “rise to the challenge [of health care] in a new and different way, centered first and foremost on the consumer.11

Of the nine healthcare startups that went public in 2021, four describe themselves as platforms.12 But not all startups that call themselves platforms will succeed. Markets will distinguish between those that are genuine platforms and those that are not, and value them accordingly.

What is a platform company?

Many healthcare organizations have traditionally relied on mergers and acquisitions to grow or diversify, either as an opportunity (eg, increase market share) or to mitigate threats (eg, change business models). repayment). However, mergers and acquisitions are not always the best option due to capital, talent and organizational structure constraints. Technological advancements in recent years have enabled healthcare organizations to achieve similar goals (growth and diversification) through a new avenue – platform-enabled ecosystems – paving the way for the transformation of traditional business models.

Ecosystem organizers create a platform that aggregates the goods and services provided by ecosystem partners. In sectors such as retail, entertainment and hospitality, these business models have rewired value chains by providing a better digitalized customer experience while making suppliers more accessible, thus attracting more and more participants on the platform (figure 2).